Besides, what I learned in the industry during the last 20 years, si that you really have to choose what the company should focus on. True, from geographical point of view we're interested in markets all over the world. But let us do what we know. Don't try to spread ourselves too thin.
In our company, the situation always was very many ideas, too little manpower. This has changed. I mean we still have very many ideas, but we focus in a narrow area - where we really can be the best in the world.
We learned this painful lesson in 2007-08, when we were open on very many fronts. We had a joint stock company in Hungary, in Czech Republic, a game porting company, shares in a polish game developer Metropolis Software, we co-produced the first "Witcher" for consoles in France. All this I mentioned, except the first joint stock company, ended with a spectacular fall on the face. And despite a gigantic effort. I never worked harder in my life - 15-20 hours per day, and the effect was we nearly went bankrupt.
Now we work on business development all the time, we are looking for new directions, but nothing forced. We don't have to grow at lightning speed, to immediately become the biggest in the world. We have to make very good games. And have satisfied gamers on the whole world, who want to buy them.
How much money did you lose in these failed projects ?
- Over 20 million. Of course, gradually. At first we were saying: "No, we don't cut that. Let us re-structure that." And we re-structured the 2nd, 5th time. At some point one asks a question: does what we're doing make sense ? If there's a new plan, nice people, everyone is trying hard and nothing comes out, then maybe this business (strategy) is simply nonsense ?
And you have to pull out relatively soon, close the matter. Sell it ! Whatever.
When we're about to release a new game - and it can last a year, a year and a half - everyone goes aboard. And there's always too little manpower. And if in this time key people are doing 3 other things, they spend proportionally less time for this one most important thing, which powers us. And this is precisely what we have to choose and focus on.