It was a just a joke, and not a very good one
And yeah I've played an Ultima game before.
Please I don't believe for a minute that those old games wouldn't sell just as well today. Not CoD well mind you, but they could definitely do 3-5 million copies at least if they actually put in the effort to make a great game. For instance, I bet W2 and PE will do at least 3 million copies each as long as they're good. Judging from word of mouth and screenshots I bet Ultima Forever won't clear a million and if it does, it's just due to the name recognition and nothing else.