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Guillimonts will be singing different song if Shadow failed
ftfyThe Guillimonts will be singing a different song when Shadows fails.
He shared, “So basically the way developers at Ubisoft is classed according to this insider is you have the the superstars. These are the best of the best. And they're incredibly good at what they do and they're often also very well known. Now, he says there's very few of these people left at Ubisoft. Most of them have already left and have found much better positions at companies that is a lot better positioned within the market.”
“Then there's the what he refers to as the good developers, but they don't have brands. They don't tweet,” he relayed. “And he calls himself one of these developers. They make up a small portion of those developers that are still left at Ubisoft. The problem is while they're good they don't have names so they can't get jobs anywhere else.”
“And then the vast majority of developers is what he calls deadweight. They don't know how to do anything no matter what you give them. They're pretty much always doing it wrong. But what they're very good at is social change, pushing social change. So basically if you can't do the job that you were hired for make sure that you become a political activist is what I took from that,” he declared. “He didn't even talk about the DEI stuff with these guys just apparently they make working for Ubisoft very, very, very difficult.”
He explained, “The next thing that was revealed to me — and this is from both insiders — is actually just the nightmare of designing video games for Ubisoft. Gaming today, according to these insiders, are more like a factory line and a logistical nightmare than it is about creativity. In order to get anything done you take weeks of meetings and department logistics to get all of the teams involved. And then you get to do the thing and then once you're done with the thing you have to go into more meetings in order to implement the thing. There's just so little space for actual creativity.
“The insider that works in QA revealed to me that just getting bugs fixed is almost impossible. The amount of bugs that they will report to a company and then after a couple of weeks they'll just get a ‘Works as designed. Won't fix.’ And it's not that the bug doesn't exist, it's not that they actually designed it this way, it's that … getting a bug fixed isn't as quick as the developer just quickly making a couple. The logistical nightmare that is fixing a bug just makes it not a top priority for a lot of developers. They don't want to go through all of that and so they would rather just not do it.”
He said, “One of the things that I’ve noticed since the pandemic is that we have a lot of juniors in our teams. … Probably half the team that’s building Assassin’s Creed is building a game for the first time.”
He said back in October, “[Assassin’s Creed Shadows] had no business taking as long as it did to be developed, but it's a Molotov cocktail of poor company oversight being poisoned by a competitor wearing the clothing of an ally and a worker base that is purposely being filled to the brim with activist DEI hires.”
“One look at photos of Ubisoft in its prime versus now tells you everything that you kind of need to know. The company is currently overrun by activist developers from the ground level to the very top,” Endymion continued. “I already reported on how Ubisoft has a terrible work atmosphere and a lot of the most important tasks within the company are being handled by outsourced contractors mostly. It's simply because the actual talent is not seasoned enough apparently based on what I'm being told. I got employees telling me that their co-workers have no business being in the industry whatsoever based on the interaction that they've had with these devs.”
“And I've even had two sources tell me they could have most of their teams fired and gone and development wouldn't be changed one bit for the most part,” he added. “The bloat at Ubisoft which is a prevailing problem across the board for many publishers is a self-inflicted wound of their own making.”
Wow.The logistical nightmare that is fixing a bug just makes it not a top priority for a lot of developers. They don't want to go through all of that and so they would rather just not do it.
Ubisoft is set to close its UK studio based in Leamington, as it sheds 185 jobs across the business.
Leamington had a team of around 50 people - a small number of whom will be retained under remote contracts. Additionally, Ubisoft offices in Düsseldorf (formerly Blue Byte), Stockholm and the Newcastle-based Ubisoft Reflections will be downsized.
"As part of our ongoing efforts to prioritise projects and reduce costs that ensure long-term stability at Ubisoft, we have announced targeted restructurings at Ubisoft Düsseldorf, Ubisoft Stockholm and Ubisoft Reflections and the permanent closure of Ubisoft Leamington site," a Ubisoft spokesperson said in a statement to Eurogamer.
"Unfortunately, this should impact 185 employees overall. We are deeply grateful for their contributions and are committed to supporting them through this transition."
Founded in 2002 as FreeStyleGames by a group of former Rare and Codemasters veterans, Ubisoft Leamington had most recently worked as a support studio on the Tom Clancy's The Division series, and also assisted development on games such as Star Wars Outlaws, Skull and Bones and Far Cry 5.
The highlights:
Despite a significant 51.8% decline year-on-year in net bookings for Q3, Ubisoft highlighted that this was in line with its revised expectation of €300 million for the period.
Ubisoft remains optimistic about its next quarter, and is expecting net bookings to increase following the release of Assassin's Creed Shadows on March 20.
Pre-sales from the title are "tracking solidly," with CFO Frederick Duguet noting in an earnings call (via PC Gamer) that sales are in line with Odyssey.
While the firm noted it has a "solid back catalogue and expected material partnerships" to come in Q4, the increase in revenues will hinge on the launch of Shadows.
"Early previews have been positive, praising its narrative and immersive experience, with both characters playing critical roles in the game's storyline, as well as the quality and complementarity of the gameplay provided by the dual protagonist approach," said Ubisoft co-founder and CEO Yves Guillemot.
"I want to commend the incredible talent and dedication of the entire Assassin's Creed team, who is working tirelessly to ensure that Shadows delivers on the promise of what is the franchise's most ambitious entry yet."
Looking at the first nine months of the fiscal year, Ubisoft recorded 36 million monthly active users across console and PC. As for playtime and session days per player, these rose by 4% and 7%, respectively.
Ubisoft noted that its online tactical shooter Rainbow Six Siege delivered a "resilient performance" during Q3, and experienced a growth in session days per player.
By the end of the quarter, the title achieved the highest monthly average revenue per paying user since its release in 2015.
The Crew Motorfest also saw its highest monthly player count during the quarter, with session days increasing 38% year-on-year. The firm noted that its "retention and monetisation metrics continue to significantly outperform those of The Crew 2 since launch."
Regarding its ongoing cost reduction plan, the firm says it is "ahead of schedule" following recent cuts at two UK studios – Leamington and Reflections – in addition to Ubisoft Düsseldorf and Ubisoft Stockholm.
Last December, Ubisoft announced it would sunset its free-to-play shooter XDefiant this year. This decision resulted in the closure of two production studios and layoffs affecting almost 300 employees.
Despite this, Ubisoft has announced "further targeted restructuring" but has not specified what this will mean for employees across its portfolio.
"As a result of disciplined execution, we have announced further targeted restructuring, making difficult but necessary choices," said Guillemot.
"[We] now expect to exceed our cost reduction plan by the end of FY25, ahead of schedule. We plan to pursue our efforts in FY26, going beyond the initial target by a significant margin."
Guillemot also provided an update on the ongoing formal review of its strategic options, which was announced last month.
"Ultimately, the objective is to unlock the best value from our assets for our stakeholders and to foster the best conditions to create great games in a fast-evolving market. We are convinced there are different potential paths to achieve this ambition."
One of these potential paths is a buyout from Tencent, reports of which first emerged in October 2024.
In response to these reports, CFO Duguet said Ubisoft would not "comment on specific rumours" and would "inform the market if and when a transaction materalises."