“
How you get free games?” is a question I get asked a lot. It’s hard to answer simply, after all it’s taken me a while to get to a stage where a few publishers are sending me free titles. I’ve still got a long way to go before I am hitting even bigger publishers and well known titles but I am slowly making my way into this industry.
Some people don’t really understand how this all works and at the end of the day, this blog is for them. For those that wonder why people get free games in the first place.
I’m very privileged that my best friend happened to land a job in Ubisoft. This is kind of an unfair advantage I have above others, seeing that she can get me into Ubisoft events if I ask to attend. It does however, make me feel really guilty when I ask. I never want her to feel that I am her friend just for her job and I always feel the need to make it up to her. She has been extremely supportive along the way and honestly without her friendship I don’t think I would have the drive I have today to do what I want to do. So first of all, thank you Korina. I loves you!
A quick note is that as I live in the UK this post will have more tips for a British audience, however some tips are universal.
1. Going to Events
So getting along to events is your first step. Many people whine and moan about not getting freebies, but you obviously have to put some effort into obtaining them. Your going to have to actively seek out events that are happening and spend the money going to them. The sad fact is that the majority of events are in London, so if you are living quite far away this is going to be quite a challenge. Obviously, if you are interested in getting into the games industry, your going to end up relocating near London. Not much you can do.
The best place for finding out events and such are the forums for the specific publisher/game. I know that Ubisoft and Capcom post about events that are happening and usually have ‘community’ days where members of the community are invited to their office to try their game. Keep on top of this. As this will be your gateway to getting free stuff.
2. Being part of a Community
This is pretty much vital and something you
should already be doing. If not, then you better start now! Being part of a gaming community is key to getting to know people.
A random person you start talking to could be good friends with a community manager or producer and might end up inviting you to events and such! Sure it’s a long shot but you will be constantly surprised with who you meet on gaming forums. Also making friends is a great way to promoting yourself. This blog is not the best thing in the world, but my friends check it out and that makes me happy people read the stuff I shove up on the internet.
Try join communities that allow you to blog as well. Places such at
Destructoid.com or
1up.com are great ways to not only make friends but also blog about what you love and have people read it. I’d say Destructoid is more likely to get your blogs read than 1up, so if you want feedback you will get it from Dtoid.
Just remember that this is the ‘internets’, people are going to be brutal. Try not to let their opinion upset or deter you in anyway.
Another reason for joining communities is again for the events.
3. Meeting the right people
So your at an event, your mingling around and enjoying yourself. What do you do now? Talk to the event staff. Gaming events tend to not be too huge if its just to show off a game. A lot of the small events I have gone to have never housed more than 20 people, which usually means the producer or community manager or event PR people are running it. Talk to them, make friends with them and swap business cards. Yes, business cards. Get some! Oh and huge tip – Don’t lose your b-cards that you get from people. I brought a small book to carry them so I can flip through and email/ring when I need to. Well worth getting one.
Don’t be too startstruck. One of my problems is that I get too excited about meeting people I’ve wanted to meet so it makes conversation really awkward. Try work out things you want to know and then go for it. Also don’t ask for stuff – they will offer in time.
4. Helping out / Being active
You’ll notice the most active and most helpful of users seem to be the ones getting all the free stash. Why? Because they are being the most active and helpful. Being a miserable troll is only going to harm you in the future. Try be objective. Blog more. Set up a blog and write reviews on games you already own. The majority of my games collection is stuff I’ve brought with my own money. I currently have 5 Xbox 360 titles that I have obtained from publishers, all of which have been reviewed and posted either on my blog or over at
Consolemonster.com.
I’ve suffered because I used to be a huge nasty bitch online. I’ve since, learned from my ways but it always comes back to haunt you. It has. Thing is you just gotta get over it. The funny thing about me is that I once complained to the Xbox 360 community manager that (at the time) Xbox Live was rubbish (during the Xmas period while it was cutting out a lot) and that it was stupid that people had to pay for the service while PSN was free. Silly, I know. I was very angry at the time. So couple of weeks later I meet said community manager at a Call of Duty 4 boot camp event (for the new map pack) which I entered 4 competitions to get into. He interviewed me for Inside Xbox and then after talking to him a bit and exchanging business cards he said “You’re the girl who gave me hassle on my blog!”. It’s very embarrassing when I think back to that moment but now I keep in contact with him and he can get me into all sorts of events.
5. Write for a Games Website
A good thing to do is write a lot. I am not the best writer in the world – you can check my really old blogs for some embarrassing messes. The more the write the easier it is. I currently write for
Consolemonster.com, but I have written for a number of websites and left them all very quickly never settling into any.
Consolemonster.com is the first games website I’ve felt happy to write for and it is also good that they are in good contact with publishers meaning free games and such can be sent to the writers. I’d search around for websites that are hiring – you’ll be writing for free and end up buying a lot of your own games to review but every now and then you’ll be sent off to exclusive events or getting goodies in your hands that will make it all worth it. I know
thatvideogameblog and
ripten are always hiring. Both are wonderful websites.
This all adds in to why publishers would bother sending you free stuff in the first place. End of the day, you are getting something for free and they need something back – let it be a review or preview or editorial.
6. Don’t be too annoying
It’s hard to not do when you know that person can get you the game you really want. However, if you are constantly asking for things and not delievering then it can be a downfall. I’ve experienced this, wanting more than I know I can give back to. It has to be a balance you work with.
A few of my contacts are very informal with me, making asking for things a lot easier. I like to try keep the communication and friendship fresh but at the end of the day they have to do a job. Don’t be too demanding. You can try be cheeky though, I am ;-)
So there we go…
I hope this has helped some of you get the idea. You get free stuff for doing stuff for free. It’s a payment for your favour. I know people seem to think they just get a free game and that’s it… if you want that enter a competition. If you work hard the rewards are very good. I am still learning myself so when I learn more tricks, I’ll let you know.
P.S Always review the rubbish games you get sent. I know, you kind of want to kill yourself while doing it.. but for doing the rubbish one you will be working towards getting the good ones.