MRY
Wormwood Studios
If you take out preorders (which were exclusively through BMT micro), I'm pretty sure that out of the 250k+ copies that Primordia sold, <500 were through BMT Micro (the vendor WEG used on their site). And the problem with the preorders was that when people redeemed their keys on Steam, it invalidated their reviews. This didn't matter for Primordia (which (a) was released before Steam had meaningful user reviews and (b) now has 2300 reviews, so the lost reviews didn't matter), but for later released games, it probably reduced the initial visibility.