The campaign page is a bit weird.
For one, there doesn't seem to be a main video, instead there's a video first on the "about us" section. That's not how it should be.
The other thing is that IMO there are too many gameplay details and the entire page is just too long. For many, that might simply be a tl;dr.
Don't get me wrong, you should have all of those detailed descriptions somewhere (perhaps even more detailed), but the main page should be more slick (about 2/3rd of that size I'd say), maybe with links to more in-depth descriptions somewhere else (homepage, blog, ...).
Also, no word on the target platforms, which makes me assume Windows only, which is a huge bummer to me. And even if it is Windows only, that should at least be made clear.
In the end, 100k is unfortunately a lot to ask for these days. There's just too many games out there. And that's just the bottom of all the stretch goals laid out - leading one to think 100k would only get you a bare bones minimal game and the "real" game would need much more.
That's IMO not too motivating to get people to support, I think revealing stretch goals only when it is realistic that some of them might actually be reached is a better approach.
P.S: Is "suckers" really the proper terminology for these... things that attach themselves via pressure? It might be, but that's kinda unfortunate