One quick way of resolving this would be resurrecting comrade Stalin and have him do it in one quick regulatory swoop: mandating that all digital stores should have a "GOG-like" fallback option that lets users directly download the binaries of the software that they purchase and run it directly from their operating system. That way, buying on Epic, or Steam, or GOG, or Origin, or etc. would not be buying into Epic, Steam, GOG, Origin, etc. The consumer would not be tied to a purchase of services with a purchase of software, but could choose freely to use those social and network services if they wanted.