Steam Next Fest boosts engagement and sales for most games
October event registration open through August 15th
Registration is open for the October edition of Steam Next Fest, with the deadline of August 15 fast-approaching. For those considering the event, we're excited to share some analysis on the impact of 2020 Next Fest participation with regard to wishlisting and sales rates.
The first Steam Next Fest ran in the summer of 2020 as a way to offer playable demos to fans in the absence of physical events such as E3. We've since run the event three more times as an opportunity for devs to build an audience for their upcoming games. Each fest has comprised hundreds of games offering demos for players to download and try. The fests have also provided an opportunity for devs to feature scheduled livestreams and connect with players over the course of the multi-day event.
The median jump in wishlists was up over 400% among participating games
Among 2020 Next Fest participants, the median game saw daily wishlist additions jump 421% during the fest, compared to the two weeks leading up to the event. Wishlisting rates were higher than 421% for half of participating games, while 45% saw a smaller increase, and 5% experienced a decrease in their rate of wishlist additions.
Wishlisting rates were still up after the event
The rate of wishlisting remained elevated for the majority of games even after Next Fest ended, with the median game seeing a 15% increase in daily wishlist additions in the three weeks following Next Fest compared with the two weeks prior to the event.
This increase in wishlist additions resulted in more sales
To study Next Fest's impact on sales, we tracked whether Next Fest wishlist additions were converting to sales among the games that have been released since participating in the fest. The median released game saw an increase of 292% in "converting wishlists" made during Next Fest compared to converting wishlist additions made in the two weeks leading to Next Fest.
Player participation in Steam Next Fest remains strong
Through our 2021 editions of Next Fest, we've continued to see strong player interest. For example, the median number of wishlist additions has increased in the 2021 editions of the fest.
To join us in Steam Next Fest October edition,
register now through August 15th.
Update: The included infographic has been simplified for clarity.