They played the wrong hand of cards.
When I was contracted to do some freelance work on their Baldurs Gate 3 - Monoliths of Karhem, I was at first excited. It seemed like a different take on the formula, inspired by Polynesian mythology. But when I got there, it was a train-wreck. they had no design architecture, they did not have a single demo running despite months and months of "work," which I put quotes around because it consisted of a bunch of losers having meetings around a failed actor's table each week arguing trivia. Until I came to work for them, I gathered there wasn't anybody on the team who had the foggiest idea of how to develop a computer game.
The worst thing was they hired some lunatic who had a cameo on third Harry Potter film, he was an "actor" and an "artist". The corporate blindly followed his "artistic vision", because he was "a real artist". The worst thing was, you literally couldnt walk into the guys flat without stumbling on a dildo, or an underage male kid the god darn pedo bought home to "play some of his games". They literally had designs on monsters that looked like a vaginasaurus and some creepy scaly shit.
I bet when you were in the army you broke every record they keep track of.