Updated stats:
(This is from my post earlier in the thread, back in the campaign's 3rd day)
This is what it looks like now:
Notable changes:
The shipping costs (or pure money addons) were ~4.06% of the total funding. The difference between the sum of all base pledges and total funding is now 6.31%.
Assuming the shipping cost ratio remains the same, the difference in this percentage can be considered the purchase of add-ons.
That difference amounts to
$45,644 spent on add-ons. A great result, if you ask me.
Only 4 new $2000 backers, from 46 to 50. This is because it's a limited tier and it's gone now. The total number of backers increased ~51%, and this increase can be seen in most tiers, including the $1000+ ones, except $2000.
$1000: +45%
$4000: +66%
$10,000: +100%
$2000: +8.69%
I think they might've missed an opportunity here, but it's still insane number, as I'll explain below. If the $2000 had the same average increase, that would amount to an extra $38,000. On the other hand, it is possible that the number of $2k backers was frontloaded and wouldn't be much higher regardless, but the tier is gone, so they can't buy it.
It's still
a tremendous success for the $2000 tier. Just to put this into perspective:
Shenmue III, the most successful KS game to date, had just 28 backers in the $1800-$2500 range. Bloodstained had 20.
This means Battletech, despite the fact it's currently at less than half the funding of these games,
has more backers in the $2000 range than the two most successful KS combined.
After Shenmue III and Bloodstained, the most successful KS campaigns had:
- Torment: 9
- Eternity: 0 (no $2k tier, but 7 at $3k)
- WL2: 2
- MN9: 0 (14 at $2500)
Even if you consider the more expensive tiers from the games above, they had 32 backers combined, or a total of $78,000.
Battletech has $100,000 from $2k backers.
Here's the rest of comparison:
- $1: +51.4%
- $25: +56.8%
- $35: +45.2%
- $50: +35.4%
- $125: +45.1%
- $275: +56.6%
The way I see it, the $50 tier increased way below average because they added the $85 tier, which definitely helped.
The $275 increase was above average and remains roughly 1/4 of the campaign's total funding, a remarkable result that's keeping the average pledge at $67.
Looking back, this may not be a nice thing to say from a consumer perspective, but I think giving away the soundtrack
and the artbook at $35 might have been a bit too generous.
Overall the campaign is doing really well, and I still believe they should add other HBS games as add-ons, rewards or whatever, but it's doing great. The only thing holding it back is the fact it's very much a limited audience.
However, it's a very passionate fanbase, and the numbers speak for themselves. D:OS2 needed 42,713 backers (BT has 30,262) to reach the level of funding Battletech has at the moment, for instance.