Also, as someone who pledged 500 bucks to the Kickstarter I obviously don't have a problem with the price on a personal level. But I still believe Pierre should lower it in order to attract a larger audience, which will only be beneficial to his finances and the game's modding scene. 40 Eurobucks is way too fucking much and not priced competitively at all. There are many other tactical RPGs out there, and while KotC2 is definitely the best gameplay-wise (but not visually), it shouldn't be priced so much higher than everything else in the genre. People who play games like this are likely familiar with what the average price for a tactical RPG looks like, and will notice that KotC2 is way overpriced compared to its peers.
Let's compare, shall we:
The recently released Telepath Tactics Liberated costs 20,99€
https://store.steampowered.com/app/1849820/Telepath_Tactics_Liberated/
It's got a similar level of complexity to its combat as KotC2, but with a ruleset that's more inspired by Japanese SRPGs like Fire Emblem. Really good game, and a fair price that justifies an impulse purchase.
The Age of Fear games cost 24,99€ and there's a discounted bundle to get them all. Pierre should have done a bundle like that for KotC 1 + 2, too.
https://store.steampowered.com/bundle/622/Age_of_Fear_Series_Bundle_Complete/
Age of Fear also has a very simple top-down look that could be compared to KotC2. Considering each game in the series has over 100 user reviews and a positive overall review score, the games are doing pretty well for this niche. I discovered the series when I bought Age of Fear 2 during a summer sale at a massive discount, I only paid 2 bucks for it or so. Loved the game and ended up also buying Age of Fear 3 and 4 when they came out, as well as their DLCs. That's how you create an audience: offer a low barrier of entry, lots of people will impulse buy your game, then the ones who love it will keep buying your stuff. There's also a free version of Age of Fear which only offers random battles rather than a hand-designed campaign, which serves as an extended demo. Anyone can try out the gameplay for free and get a taste of how it plays before shelling out 25 bucks for one of the full-fledged games. Great business model, and the fact that the dev keeps shitting out new Age of Fear titles shows that it works.
The Dungeon of Naheulbeuk, a French parody tactical RPG with pretty good production values, costs 34,99€
https://store.steampowered.com/app/970830/The_Dungeon_Of_Naheulbeuk_The_Amulet_Of_Chaos/
This one is priced at the higher end of the subgenre, yet it's still 5 bucks cheaper than KotC2. Just look at it. As a casual fan of the genre browsing through Steam, you see this for 35 bucks and then you see KotC2 for 40 bucks. Which one will you buy? What are you going to think about KotC2's pricing? You're gonna scratch your head and wonder what's going on, for sure.
Battle Brothers is 27,99€
https://store.steampowered.com/app/365360/Battle_Brothers/
I wouldn't really compare Battle Brothers with KotC2 because they're different types of games: BB has a procedural campaign with no hand-made encounters, which plays very differently to a hand-designed game like KotC. But it's a widely popular tactical RPG... that costs 12 bucks less.
And then you have the lower end of the pricing spectrum with games like these:
https://store.steampowered.com/app/643900/Alvora_Tactics/
https://store.steampowered.com/app/1188270/The_Curse_of_Feldar_Vale/
https://store.steampowered.com/app/1174030/Hero_Lodge/
So, within the context of the subgenre, KotC is definitely overpriced. And there already have been voices on the Steam forums claiming they would have bought it if the price weren't so high. I talked to a guy I met on the Mobygames Discord who loves the classic Dark Sun games and showed him KotC2. Had him read my positive review for the game. He got pretty excited about it... and put it on his wishlist to be notified of a future sale, because at the current price point it's too expensive for him. There are many such cases. KotC2 is as indie as it gets, yet it's priced like a big budget production.
What I would suggest is to price KotC2 at 24,99€ and KotC1 at 9,99€ and offer a bundle that gives you a 10% discount for buying both. That way, Pierre would be more in line with the average pricing of the subgenre and fewer people would be put off by it.