Harg Harfardarssen
Cipher
When you give money to an artist so that he or she will produce a specific piece it is often called "comissioning" the piece. Supporting an artist generally would be referred to as "sponsoring" I was under the impression that patronage of the arts generally meant providing any kind of financial assistance to artists, with this assistance taking various forms ranging from commissioning distinct pieces to sponsoring the artist in order to support his or her general endeavors.
Patronage in the Renaissance took a specific form because power and wealth were held by aristocrats and the church. Capitalist societies have a different distribution of power and wealth, so patronage would take a different form; in addition to wealthy individuals, support will come from charities and the public purse, both of which are essentially ways to collectivize financial support for the arts. Kickstarter donations are supporting the arts via collective action, analogous to a charitable donation to an organization which supports artists.
EDIT: Patronage of the arts, or cultural endeavors generally, has rarely been purely altruistic. Throughout history, it has been used to justify the concentration of power and wealth in the hands of particular people. Thats why the Medicis and Borgias were as eager to support the arts as Carnegie, Rockefeller and Frick. When their ill-gotten gains are used for art, it provides a form of legitimacy by "showing" that there is a useful social purpose to their rapaciousness.
Patronage in the Renaissance took a specific form because power and wealth were held by aristocrats and the church. Capitalist societies have a different distribution of power and wealth, so patronage would take a different form; in addition to wealthy individuals, support will come from charities and the public purse, both of which are essentially ways to collectivize financial support for the arts. Kickstarter donations are supporting the arts via collective action, analogous to a charitable donation to an organization which supports artists.
EDIT: Patronage of the arts, or cultural endeavors generally, has rarely been purely altruistic. Throughout history, it has been used to justify the concentration of power and wealth in the hands of particular people. Thats why the Medicis and Borgias were as eager to support the arts as Carnegie, Rockefeller and Frick. When their ill-gotten gains are used for art, it provides a form of legitimacy by "showing" that there is a useful social purpose to their rapaciousness.