I was about to comment something about it, the game really does seem to lack...idea? Theme? It's just 'Next big Action RPG by Bethesda, in Space.' It hasn't got even the tenth of Skyrim's advertising power. No extremely memorable trailer like Skyrim, no marketable feature like Dragons or even clearly known 'snow people' characteristics like horned helmets etc.
This game is extremely mismanaged PR wise. Yes, there is gameplay, trailer, people are talking about it...but it doesn't grip. It's just RPG in space. No great idea behind it. It's bland. Nothing to talk about. No space leviathans to shot at, big bad to fight, mysterious secret to uncover...There is literally zero personality to this game. Even Mass Effect Andromeda did it right with clear 'Exploration/Colonization of New Galactic' theme.
Seriously, now that I've noticed it's baffling how bad it is.
This might severely impact the sales, why aren't they advertising it?