People are spinning this incorrectly to say we are not listening to "negative feedback" and how bad we are and etcetera.
Wrong.
We did listen. At no time did we try to stop Fuss for making the cupcakes or delivering them (this would be unfair to Fuss and to the fans who sent the cupcakes and a generally dickish thing to do). When the cupcakes reached us, we did not refuse to take them (again, unfair to the people who sent them). I, along with Fernando, Mark and Alistair went down, met with Shadow Wrought, gave him some swag for being brave enough to show up and keep us honest and took them upstairs. We took all of the included messages out of the bags and boxes so we would not lose them (again, cuz we're listening). We did not throw them away, ignore them till they got stale or not use them as what they are, food. We chose not to eat them and gave them to a needy charity.
The message REACHED us. Whether we ate the cupcakes, threw them in teh garbage or donated them to charity is secondary to us getting the message, right? If we had (somehow) frozen time, put them in a display case for all time as a reminder of the message sent by fans, this would have been the same thing.
Us actually eating the cupcakes or not should not have been the issue. The issue was fans creatively sent us a message expressing their love for Mass Effect as a franchise, but dislike over the endings. This message was delivered to us and we got it loud and clear.