A lot of ground has been broken in other media when someone who is dissatisfied with his existing choices decides to try something new (Samuel Beckett comes to mind, as the self-professed playwright who hated drama).
I think it's a really stupid and unpleasant affair, but I'm not sure a bizarre mob pile-on like this would have happened if the industry actually had some respectable gaming critics around to take developers, professionally and articulately, to task for spouting laughable nonsense like this to justify themselves. That Beckett quote makes me angrier than words can say.
After I read that Sterling bloke saying he 'wasn't a fan' of Bioware's stories, I googled to see if he'd reviewed the second Dragon Age. It turned out he hadn't liked the first one, so Destructoid gave the review to another journalist who they thought would enjoy it more (they don't want angry Bioware fans complaining, after all). It's idiotic and cowardly. And so we don't have mainstream articles pointing out that slews of anachronistic over-sexed fourth-wall-breaking jokes are an odd fit with an allegedly dark fantasy world, or that a story-driven game with a single contrived ending but heterosexual, homosexual, love and hate variations on four different romance options has its priorities all wrong. Instead, we get '94%: Darker. Sexier. Better', there's no proper critical voice to challenge developers' bullshit, all the players' irritation just bubbles up on forums, and the big lady with thick spectacles who was videoed gushing about the thrilling depth and variety of their virtual sex-games makes for an obvious target.
Samuel fucking Beckett comes to mind...