An easy remedy for this would be to release an exciting update today. But that's enough about that, either y... y... you will, or y... you won't.
If winning Kickstarter was that easy, we'd just release an exciting update every single day
The truth is, given a similar amount of publicity, nearly every major Kickstarter follows the exact same trend: huge initial surge, followed by a slow-but-steady growth in the middle, ending with a final surge, even if you release nothing (look at no-stretch-goals Veronica). Occasionally an ESPECIALLY exciting update can provide a one or two day spike, but that's it.
This post brought to you by countless wasted and unpaid hours researching Kickstarter projects.
Adam speaks true as per usual. A Kickstarter of this size is pretty much "set" in the broadest strokes once the first few days are over, and you can extrapolate a lot of its future path from there. At this stage it's hard to "ruin" a campaign as some know-mores would claim we have, and it's equally hard to really stimulate it outside of this curve.
"Exciting" updates aren't gonne cut it unless you have something tangible to show, like adding Chris Avellone, and that takes a lot of work. You can't just magic up announcement like that out of the air, you have to be able to actually promise it, and that means putting in the work (Brian went at getting MCA like ham and got it done, much to our general joy).
None of this is to say we won't aggressively push to stimulate the ending Kickstarter upcurve tho. I think there's one of those leverage points where you can really make a difference.
Gentlemen, let me be the one who will comment this frankly - that is pure bullshit.
You have an obligation to your backers - not only to potential theoretical backers.
Which it is blatantly clear - you (as in company) forget. Or dont even realize.
Or simply go with simple base logic of "no need to do anything for those we already snared".
The updates do not have to be spectacular or epic either. But there should be more info about the game itself.
You are telling me - that you have nothing to share? nothing at all - from the whole entire game?
No piece of armor, or a weapon, or some individual NPC, members of those cults, their leaders maybe, some areas, creatures, monsters, some new companion basics... enough to make poeple want to know more, nothing at all?
Bullshit.
Manure.
Of course, you think "well what would be the point of that? The Kickstarter serves precisely to bring in more backers and we will reveal info to those that are our backers later anyway (whatever that means)"
It means a lot. It means word of mouth, people sending links to others all the time, maybe even some media coverage of how its so nice of InXile to keep the backers engaged and stuff, eh?
And ultimately it means more backers too.
Not that you need that desperately of course.
Or that my opinion matters compared to so many.
But hey, you of course expected that not everyone would react to this tactic of yours in the best way.
So notch me down in that column of the spread sheet or excel line.
