Donations (e.g. Patreon)
Of course, not all artists look for wealthy patrons. Others are
buskers, warriors of the road, playing their music on a streetcorner for donations of passers by.
Patreon achieved a true miracle: They let you busk from the privacy of your home, and you get your money as a subscription instead of a one-time thing. The second part is REALLY important.
Kickstarter tends to be for creators who have a long-time fan base and who have built up a bit of trust. Patreon tends to depend on someone finding you and having a surge of goodwill for you, enough that they fork over a credit card. Then, every month, you can tap a few drops of precious sap from the mighty maple of their credit rating. Get enough of those temporary surges of goodwill and you have a job!
To keep your Patreon profitable, it really helps to come out with constant drips of content only for backers. For this reason, I believe that Patreon is better for people who make content in many small chunks, like writers, artists, and podcasters. However,
some game developers are making really good money out of Patreon, so it must be considered.
I don't do Patreon because of my old-fashioned "Ok, Boomer" attitude towards my business: I make a living by selling stuff. You give me money, and I give you a game. Though, the moment my business feels threatened, that principle will go right out the window.
A Side Thought: This is a great (and long overdue) way for
makers of mods and other user-made content to be paid for their efforts.
A Side Thought: A friend of mine who is trying to make a living as an artist online is considering making a Patreon. However, to really make money, she will need to draw lots of smutty versions of cartoon characters. I have no real lesson or purpose in relating this. I just think it's funny.
This is what I look like when contemplating the Internet. It is also what you get when you Google "Baby Boomer public domain image".
Corporate Patrons (e.g. Humble Bundle, Epic Game Store)
Of course, you can get patronage in the old-fashioned way: get a rich entity to fork over a wad of cash. These days, the cash wads come from corporations.
If you have an old game that has some appeal, Humble will sell a million copies of it for pennies each. They get chum to throw in the waters, and you get visibility and a nice check.
If you have a new indie game that looks fancy, the Epic Game Store will pay you a huge advance to have an exclusive. Then they get the prestige of selling it, and you get patron bucks. Whether the game actually sells enough to make it profitable for Epic doesn't actually enter into the equation. (Thus, this is more like the patronage of antiquity than it at first appears.)
We have sold many games on Humble, and it really carried our business during some lean times. We want to sell games on Epic, but our tawdry wares have not yet appealed to them. (Hey Epic, we got some really funky old indie games full of prestige, available for a giveaway for but a tiny taste of the Fortnite billions!)
This route to patronage is available to those developers who have skill. You need either a very promising title or a library of quality goods. It won't get you into business, but it can keep you there.
A Side Thought: Apple is also giving out patronage checks to those who put their games into their subscription model
Apple Arcade. This is great for participants, but the subscription model for video games will bring developers to the same
Hollywood Accounting doom faced by other creators. If you get offered a big check to be in a subscription service, congratulations, but don't pretend you aren't scorching the earth behind you.
Your end goal, of course, is to become this guy.
It's a Glorious World
I say this without irony: The opportunities above are amazing and awesome and without them we wouldn't have a business anymore. Every time the indie games biz gets tighter, the Internet figures out a way to help us survive in it. We feel very, very lucky.
And this isn't even all the possibilities for patronage. I understand in some countries the government will give you tax breaks and actual checks to help write your game. This effort to cure the world's tragic shortage of video games should be applauded.
Of course, none of this will help you if you don't have skill. If you can't write something that has appeal to some audience, nothing will save you.
If you're a skilled indie developer (or musician or artist or creator) and your work is good, kind humans will want to support you. Make something that speaks to a bunch of fans, and they will open their hearts to you. And then, with luck, their wallets. And internet entrepreneurs are figuring out ways to help those fans become patrons.
It's not often I write something in this blog with a smile on my face, but this is one of those times.
Oh, and did I mention
I have a Kickstarter? My kids gotta' eat!
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I am writing these blog posts to get attention to our upcoming game, Geneforge 1 - Mutagen. You can also follow me on Twitter.