I remember way back when FF7 was new I thought it was super weird, even as a kid, how the commercials did everything in its power to not show any actual gameplay.
So every commercial except the very last one was what NA saw. The first one in particular was the one they showed on just about every TV station you had at some point, you couldn't escape it. But here's the thing, if you had no prior history with Final Fantasy then you very likely saw this commercial and were hit with one big question:
"WHAT THE FUCK IS THIS SUPPOSED TO BE?"
The commercial is talking about it being a motion picture first, with no mention of it even being a game. It uses such grand but abstract language that it creates curiosity in you because it seems so mysterious. Game commercials showed gameplay in some fashion, this was showing FMVs and advertising itself like it came from Hollywood. I'm convinced a huge reason why FF7 was so successful wasn't because of the storyline or characters or mechanics or gameplay, it was because nobody knew what the fuck they were being exposed to and wanted to find out what this commercial that ran 67,890 times per day was about.
I remember renting this with my friends way back in the '90s when it first came out, the Blockbuster had to put an elastic on the rent-out case to keep the game case fitted inside properly. You see this big jewel case with three discs inside and think you're getting not a mere game but a goddamn EXPERIENCE.
Then we popped it in, watched a starry sky for 2 minutes wondering if the game froze, got an FMV and realized very quickly this was just a JRPG. Both of my friends immediately wanted to go outside and play basketball instead. The bamboozle of a lifetime.