So 10 random people that commented negatively on youtube are half the target audience now?!
You are try harding way too much now.
They were not random, they're about half the comments of PC Gamer's youtube video posting amidst neutral and not impressed comments and some others that are hyped like "Another XCOM si always good!!".
It's safe to extrapolate and assume that the tendencies will hold and remain proportionate at a larger scale, especially when on other comments sections filled with casuals (and not filled with Gollop adulators that would be ok in their book even if he would kick a small dog in the belly), time and time again the same type of comments pop up constantly.
When you have the nuXCOM that freshly received a facelift with War of the Chosen, you don't base your game awareness campaign on what it makes it look more of the same (right to the fuckin UI and walking grid style) but on what it makes it different like the planned geoscape intricate strategy layer, base management, research etc.
You can talk all day about them in a presentation for sure but will never have the same impact as a visual representation and will always be regarded as something immaterial/not there.
The reason I backed PP was because of firm promises of complex strategy layer & base management , soldier inventory (possible interceptions etc.) because I am a TFTD simulationist enthusiast (bordering fanboism) and because XCOM took a big dump on all that.
But they have almost nothing to show in that department to my dismay, being too set on combat where people that know better on comments section shout "Show us the strategy layer!"