Goldschmidt
Savant
If you don't believe me, go look up the AI in F.E.A.R.(the guy who wrote it also wrote some papers on it, easy to find) -- it was basic as shit, but because it gave the appearance of being smart people actually believed it was really advanced.
Video games are, at their most basic level, an illusion.
To be fair that is not entirely true. F.E.A.R. used goal action orientated planning for their enemy AI and was most definitely a spin to how AI was programmed at the time. I wouldn't call it basic but more of a simpler more elegant solution to a problem that is much better than an over-engineered (=badly engineered) one that shoots istelf in the face. Also if it was that easy, then why didn't more companies adopt it?