not talking about spoiling, but you just touched on an important facet of this backer-campaign videos: there is a very big difference between trying out a demo (or beta as the kids call it these days), and watching loads of MK ULTRA-type marketing adverts over the course of months or years.
theoretically anyone who backs a product on a backer-campaign is interested in the product, and this type of long-form viral marketing will have the side-effect of creating a long-term devotee, when the campaign is done well, a devotee that will be willing be more receptive to the campaigns themselves for these products than of the products themselves.
anyway, like i mentioned at he beginning here: trying out the demo/beta is seperate from marketing. the fact that they can and do charge extra money for the privilege of playing the procuct's demo/beta is possible specifically because they know their backers are already "indoctrinated".
there is a lot of power in a product seller being able to constantly and continually address its potential customers with a faux-interpersonal exchange of power and information, and examples of this being done outside of backer-campaigns are:
- Nintendo and its nintendo Direct "seminars".
- Apple and its keynote summits.
Specifically in the Apple camp can one most obviously see the fruits of this type of marketing brain-washing over long term.
theoretically anyone who backs a product on a backer-campaign is interested in the product, and this type of long-form viral marketing will have the side-effect of creating a long-term devotee, when the campaign is done well, a devotee that will be willing be more receptive to the campaigns themselves for these products than of the products themselves.
anyway, like i mentioned at he beginning here: trying out the demo/beta is seperate from marketing. the fact that they can and do charge extra money for the privilege of playing the procuct's demo/beta is possible specifically because they know their backers are already "indoctrinated".
there is a lot of power in a product seller being able to constantly and continually address its potential customers with a faux-interpersonal exchange of power and information, and examples of this being done outside of backer-campaigns are:
- Nintendo and its nintendo Direct "seminars".
- Apple and its keynote summits.
Specifically in the Apple camp can one most obviously see the fruits of this type of marketing brain-washing over long term.