LESS T_T
Arcane
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- Oct 5, 2012
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Facebook ads
I guess they took a page from Julian Gollop's book?: https://www.mcvuk.com/business/juli...keeping-the-cash-rolling-in-for-phoenix-point
“We’re actually still raising funds through our pre-order website,” he tells us. “And we have been doing increasingly well with that, so we’re now exceedingly $100,000 revenue through pre-orders a month,” he reveals. Those new consumers find the game “largely due to Facebook advertising,” he continues. “Based on our original audience, our backers, we can create target audiences. Facebook calls them ‘look-a-like audiences’, they use existing emails to try and match Facebook profiles and their interests in order to target their advertising. We have some configuration over this, but it’s basically a good starting point.”
For such marketing, Gollop relies on David Kaye, president and co-founder of Snapshot, who is based in LA. “He’s very much focused on producing the adverts for this, making sure people are aware of the game, getting the website set up. And it’s all proven highly effective.”