Warning, autism alert on my behalf!
Reading comments on that article and in many others where piracy is discussed I see the same repeating argument that publishers/developers have seen the data, know that DRM helps them and are not stupid to waste money if it was pointless or not effective. I call bullshit on all that. I was looking at one particular game franchise that can provide actual data without going to need real sales numbers from publisher. Football Manager. Over the years the top man in Sports Interactive, Miles Jacobson, was crying about piracy all the time. Here is some links where he talks with numbers and where we can deduct his rational about piracy and how it impacts sales:
https://www.eurogamer.net/articles/2011-10-10-si-discusses-football-manager-piracy
“Eurogamer: Roughly how many sales are lost to PC piracy with each FM release?
Miles Jacobson: That's a question that is impossible to answer without speaking to every single person who has pirated the game! We know that for every one person who bought FM09 there were at least four pirated copies, not including the fact mentioned above regarding how we couldn't track all of them from April that year and beyond.
We also know that being cracked ahead of release leads to people to cancel, or not pick up, pre-orders, and lower first weekend sales.
But one pirated copy does not equal a lost sale. Not everyone who pirates games would buy them if they couldn't pirate them - they'd just do without it. But there are a small percentage who would go out and buy it if they couldn't get it for free.”
https://www.trustedreviews.com/news/football-manager-piracy-is-a-very-big-problem-for-us-2919643
“Piracy is a very big problem for us. The official stats that we had were on Football Manager 2013, because that was uncracked for six months due a new type of protection system that we were using,”
Then he says they saw 17% increase in sales from preventing piracy for 6 months.
https://www.pcgamer.com/football-ma...-10-million-people-claims-sports-interactive/
Same as above, but says 10M pirated mostly in China, Turkey and Portugal.
“According to Jacobson, over 10 million unique IPs have been reported as using an unregistered copy of the game.”
After that there is no more cries about piracy and I think it’s obvious why. Preventing piracy don’t increase sales. I will use steam charts for peak player to prove that. Also will show how many downloads the game had on the biggest Bulgarian torrent site and compare them to see if uncracked for long time versions had more players:
https://imgur.com/a/ZpppPPV
Steam chart:
https://imgur.com/a/XbD4jPS
FM 2012 was the first that made Steam requirement to play the game. Some people didn’t get the game to prоtest about Steam exclusivity, some couldn’t navigate Steam to even buy the game, I remember a lot of SI forum threads about that at the time. Lower numbers show that.
Cracked after 10 days 361k downloads- 63k peak players
FM 2013 Cracked after 6 months 170k downloads- 87k peak players
- 54% pirated +38% peak players (+17% sales according to
Miles Jacobson)
FM 2014 Cracked after 10 days 107k downloads- 78k peak players
-36% pirated -11% peak players
This checks with what SI says, more sales from not cracked version. What doesn’t check is next years where fast cracked games didn’t lose players, but not cracked for 7 months ones did.
FM 2015 Cracked after 14 days 282k downloads- 81k peak players
+255% pirated +4% peak players
FM 2016 Cracked after 3 months 60k downloads- 82k peak players
-80% pirated +1,5% peak players
FM 2017 Cracked after 7 months 23k downloads- 72k peak players
-60% pirated -13% peak players
FM 2018 Cracked after 7 months 23k downloads- 71k peak players
-0,1% pirated -1,5% peak players
FM 2019 Cracked after 5 days 8k downloads- 62k peak players*
*FM games peak in January (last patch, 50% sale and winter transfer window) so 70k is the expected peak.
So in last 8 years two times less piracy had increased player count, but one time more piracy got more legit players too. In 2017-18 FM was practically not cracked, piracy was defeated, but Steam charts show less players and I would presume less sales.
One thing worth noting is this is franchise and a niche genre, so more popamole games may have different trends, but I doubt it. It could be even the opposite as niche products tend to have more dedicated players not willing to wait for cracks or having no other similar games to fill the gap. Are you really losing that much if some FPS or Action game is not cracked when there is hundreds more to choose from.