http://www.mmorpg.com/showFeature.c...s-Elder-Scrolls-Online-and-Subscriptions.html
Just after New Year’s Day Paul Tassi wrote an editorial piece for Forbes.com titled
Predicting the Biggest Video Game Disaster of 2014: The Elder Scrolls Online. As I read this piece it became clear that Tassi’s prediction was based on the choice Zenimax, developer and publisher of the game has made on how to monetize the game – a fixed price monthly subscription. Tassi writes: “Console players, and hell, most PC players these days that aren’t die hard WoW or EVE Online devotees, have no place for the increasingly outdated monthly subscription model.”
Tassi also slights Zenimax for producing a big-budget MMO (rumors put the budget north of $200 million, a figure that seems reasonable to me based on the reported size of the team and the length of the game’s development.) I agree with Tassi that multi-hundred million dollar MMO budgets are unlikely to generate enough long term success to justify the risk involved, but I take issue with Tassi’s dismissal of the classic subscription model for monetization.
If we consider the MMOs that generate the most revenue in the Western market (North America, Europe, Russia, and Australia / New Zealand) a sizeable majority of the revenue being generated is in the form of monthly subscriptions. The era of MMO subscriber transparency has ended but we can still make some educated deductions about these revenues and subscriber totals.
It’s impossible to confirm these figures without the cooperation of each game’s developer and none of them are going on the record anymore with these figures. But by triangulating from press releases, SEC (and other government filings), talking to industry insiders, and looking at anecdotal evidence from many sources, we can get into the ballpark for some analysis.
Here are my estimates for the top* MMORPGs in the Western MMO market: