911 Jumper
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Some interesting stats from a Japanese survey on Gen Z (15 to 24 years old) gaming habits
Survey Reveals Japanese Gen Z Gamers Still Love Nintendo's DS Handhelds
As I've said in earlier posts, I think Sony will have to significantly change its strategy at some point in order to respond to Gen Z's shift towards PC and mobile. Some sort of Switch-like hybrid has surely got to be on the drawing board somewhere at Sony.
Microsoft can afford to drop its Xbox division (Nadella wanted to drop it back in 2014 irc), but Sony losing PlayStation would be a big blow to the company as PlayStation is Sony's most profitable division.
That said, these changing habits among Gen Z gamers reaffirm my view that this industry won't return to the glory days of the 90s and early 2000s. The best has passed.
Survey Reveals Japanese Gen Z Gamers Still Love Nintendo's DS Handhelds
Source: Time ExtensionA 2023 survey held by SHIBUYA109 Entertainment has revealed that Japanese Gen Z players love their portable gaming systems, particulaly Nintendo ones.
The survey looked into the gaming habits of young Japanese players aged between 15 to 24 and showed that portable entertainment is king, with almost all of the respondents (94.7%) saying they choose to game on their smartphones.
Switch was in second place with 38.5%, then PC with 33.2%. Tablet was fourth with 26.5%. Surprisingly, 'DS' (which we assume includes all of Nintendo's dual-screen portables, such as the DS, 3DS and 2DS) got 12.2%, giving it fifth place – ahead of the PS4, PS5 and Xbox Series X home consoles.
The top five is as follows:
Mobile 94.7%
Nintendo Switch 38.5%
PC 33.2%
Tablet (26.5%)
DS (12.2%)
According to the survey, 80% of Gen Z individuals in Japan play video games; 44.9% play every day and spend an average of 100 minutes a day gaming.
As has been pointed out, younger players might find it harder to purchase a new console like the PS5 and Series X, hence the fact that older platforms got so many votes.
As I've said in earlier posts, I think Sony will have to significantly change its strategy at some point in order to respond to Gen Z's shift towards PC and mobile. Some sort of Switch-like hybrid has surely got to be on the drawing board somewhere at Sony.
Microsoft can afford to drop its Xbox division (Nadella wanted to drop it back in 2014 irc), but Sony losing PlayStation would be a big blow to the company as PlayStation is Sony's most profitable division.
That said, these changing habits among Gen Z gamers reaffirm my view that this industry won't return to the glory days of the 90s and early 2000s. The best has passed.