Zanzoken
Arcane
- Joined
- Dec 16, 2014
- Messages
- 3,574
I think the stuff Zanzoken wrote is good if you go the Kickstarter/EA route but I never did do that. There are some contrarians who say that wishlists get stale if you take too long from the first announcement until the release. I simply don't know. Both routes can work but the announce and release and do everything in 2 months route is way harder if you didn't do it already.
I used to not be a fan of Kickstarter either, but after doing some more research on it I think the pros outweigh the cons.
Pros
- Steam will provide keys for every Kickstarter backer, free of charge. Given that Kickstarter's fees are 8 to 10% and Steam's fees are 30%, this is a big deal for your bottom line.
- Some people on Kickstarter will voluntarily pay more for your game than the asking price. Sometimes a lot more. This is essentially free money, just be careful not to get too crazy with rewards and all that.
- A backer beta gives you a captive audience to focus test and QA your game before it hits the public marketplace on Steam.
- Kickstarter itself is a promotional tool that will draw attention to your game.
Cons
- Steam reviews left by Kickstarter backers don't count toward your game's review score. This is a significant drawback considering your backers are the most invested in your game, and are likely to leave positive reviews.
- Launching and managing a Kickstarter requires a non-trivial amount of time and effort.
I don't pretend to have all of the answers either, of course. This stuff is not an exact science by any means.
Thanks, sounds like a good plan. I guess it's just my own biases at work. 'Are you telling me people seriously get interested in a game before they can even buy it?'. I never follow upcoming games (apart from BG3 because I like sharing videos to my wife who's keen to try it).
Well, a slight variant on the approach I described is you could hold off on announcing the game until you're ready to launch the Kickstarter, and then do both at the same time. If you wait to go to Kickstarter until you've got a playable demo / vertical slice, then you can go straight from the campaign into the backer beta if you want. Then you're selling something tangible, unlock most Kickstarters which are just promises.
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