Epic has sunk $500M into the Epic Games Store, doesn't expect to make a profit until 2027
By Rich Stanton about 12 hours ago
Well, at least it can afford it.
(Image credit: Epic Games)
Various documents have been coming out from the ongoing Apple vs Epic legal case in the state of California, and here's a full rundown of the core of Apple's (pretty decent) defense. As part of this, Apple's lawyers executed what one can only call a drive-by on the Epic Games Store, which Epic's lawyers had been claiming was comparable to the App Store.
"Epic Games Store is unprofitable and not comparable to the App Store" the lawyers began, rather bluntly, "and will not be profitable for at least multiple years, if ever." Ouch!
But what's interesting is that Apple's legal eagles go on to break down just how unprofitable the Epic Games Store is. "Epic lost around $181 million on EGS in 2019. Epic projected to lose around $273 million on EGS in 2020. Indeed, Epic committed $444 million in minimum guarantees for 2020 alone, while projecting, even with 'significant' growth, only $401 million in revenue for that year. Epic acknowledges that trend will continue in the immediate future: Epic projects to lose around $139 million in 2021."
If we take the lower figures, that adds up to an investment on Epic's part of $493 million since 2019, and Epic itself has acknowledged that "unrecouped costs" will amount to at least $330 million. "At best, Epic does not expect EGS to have a cumulative gross profit before 2027."