I actually believe, there is like one or maybe two creative people hidden inside Bethesda on some minor positions. Their voice is tiny, but sometimes heard. If you look closely you can see some of their ideas scattered or mutilated. Even in Oblivion we had a painting quest(execution was reversely correlated to the greatness of idea, sadly ), a quest with demons following player around or with invisible village(for those I forgot the quality of execution).
Obviously I may be making shit up. Even a total moron, sometimes can have a good idea.
Being a creative game dev and working at Bethesda - I can't imagine how depressive that must be.
<creative-young-intern> We could do so many interesting things with Tamriel, there could be many opposing factions fighting for the throne, similar to the War of the Roses in England, with lots of political intrigue and Byzantine backstabbing and major plot twists around every bend. People love that sort of stuff, just look at Game of Thrones!
<Todd Howard> Don't be silly, young whippersnapper! If we had that kind of plot complexity, it would confuse most of our customers, the kids, the pregnant women, the tired professionals, let's face it, people play games to get away from that kind of stuff! They just want to sit down on their couch, shut their brain off, and BE IN THE TV! Besides, such plot shenanigans might prevent us from doing the things that people expect from a proper Bethesda game, like saving the world, joining every faction in the game with one character, and starting out in prison.
<creative-young-intern> But that's my point, every Bethesda game doesn't have to be like that! We could try something new!
<Todd Howard> ... starts looking off into the distance with a cloudy look in his eyes... Interns, filthy creatures...
<creative-young-intern> ... walks off dejectedly...
<Todd Howard> ... turns to writing team... Say, guys, just in case that naive retard is onto something, let's implement a simple faction system into out next game, say some kind of civil war, where you can only join one side and not both like usually. But, make sure it doesn't get in the way of the good stuff, the dragon fightin' and saving the world!