i wouldn't call 1.5mio and a healthy rate of pledges fucked up... imo w2 grew at a much slower rate the first days. the only thing they did downright wrong was drm. they should have gog and steam ready right from the start. in fact they should announce gog right now instead of this retared faq which sounds the more retarded the longer it stays unchanged.
While there won't be a counter proof it must pointed out that they weren't threading uncharted waters here, Avellone has become some kind of celebrity on Kickstarter due to the support he has gave to some projects, and the cash is flowing more than ever ar the moment,just to give an idea, from when I started to track the most funded projects there are been two hundred getting more than one hundred thousand dollars, just to rake a more analytical approach here all the thing that they could have done better:
Don't start during a week-end, is the period with the lowest cash flow for Kickstarter.
DRM has alway been a contentious point in every project and many developers had to tone it down or remove altogether under pressure of the backers.
Stretch goals should incentive people to pledge and should be presented as glorious milestones, not an uninspired Excel like long list.
Don't drop the ball, every met stretch goal should be celebrated with a proper update while pushing the vision for the game.
And here the list of Codexian complaints:
Instead of an Obsidian game we are getting an improved Bioware game, old habits die hard seems, this just reeks of slam-dunk.
Moar Avellone and Tim Cain, seriously, this is not only Codexian, they are not strangers in the land of Kickstarter, see the Nuka Cola web series and Wasteland 2.
Suggestions:
Devise a PnP RPG around this new IP, they usually get a lot of money, a project for a pathfinder MMO got hundred of thousands of dollars by just offering modules written by some PnP celebrity, think about offering modules created by Avellone and even better, a novel written by him to set the lore.
Offer mod tools or the possibility for the players to create their own in game campaigns.
Go physical offering miniatures, heck, the most funded game project is a miniatures one.