And even though we might fool ourselves otherwise, we're instinctively more interested in what's popular and relevant with our contemporaries.
I feel the opposite. Things that are popular instinctively turn me off. I’m burnt out on all the settings you list because I feel they’ve been written into corners, driven into the ground, oversaturated, etc.
I prefer the old dead and discarded settings over the popular zombified franchises. They have the space to be creative.
The more expansive the worldbuilding is the more dissemination power it has among the public.
To be entirely candid, I think the concept of lore is stupid and lorefags are an outlier. Nerd discourse has given disproportionate attention to lore that misunderstands how fandoms actually develop.
Lore is just irrelevant factoids. Audiences don’t connect with irrelevant factoids, they connect with
characters. Nobody would care about Middle Earth if it wasn’t for Frodo and Aragorn earning our investment.
Lore is, at best, a light seasoning on the meat that is plot and characters (or gameplay for games). No franchise has achieved success by spewing out lore. They’ve achieved success by telling stories about characters, or having good gameplay.
This cult of lore, and it is a cult, is imo a key reason why modern pop culture and fandom sucks so much. People have forgotten how to create and what parts of creation are important.
EDIT:
Bloodlines is what put the IP on the map, not lore. People like Jeanette and Troika’s quirky writing. That’s what drew fans in and kept them in. Enough to justify Paradox’s buyout.
White Wolf cancelled the IP in 2004 because it wasn’t selling anymore and one of the reasons given was because the excessive irrelevant lore made it too intimidating for new players to get into. The reboot Requiem was a huge financial success btw, sitting in the top 5 on the
ICv2 for several years straight. V5 decapitated the lore and turned itself into what most consider an inferior version of Requiem, and it reached top 5 on the ICv2.
So, it seems pretty clear here that lore is not the reason for financial success. What seemingly attracts customers and keeps them engaged are fun characters like Jeanette and fun gameplay like street level superheroes.