The Chinese Room is not shying away from its ambitions. In an
interview with EGM, Pinchbeck said he wanted to build "the Naughty Dog of the UK." The team is currently working on its next project, which is "oriented towards console and PC," Daly says. While the pair can't discuss the specifics at this stage, what's for sure is that they don't want to be known for walking simulators anymore.
"I think what we can say is that, from the word go, we wanted the studio to be obsessively driven by story, investing a lot in character, investing in production values -- audio, music, writing, voice acting," Pinchbeck says. "Doing what we've historically built our reputation on: being really good at creating worlds that really speak to people.
"And what we're doing is evolving the studio, to move out of that 'art house niche' I suppose. Looking at more traditional genres, more traditional markets, but keeping that fingerprint of what makes us us. About the aspirations of becoming the 'Naughty Dog of the UK,' I think if you're going to do this then you should be ambitious. Creatively I don't really see any point of doing it unless you're really shooting for the moon. Hopefully I want one day us to be looked at by people saying: they made the best games of the decade. You want to be seen in that position. Your job is to really dream big and then work on how you can turn that into a reality."