- Feb 3, 2022
if WoW is purposely designed to be more appealing to children Blizz are doing a stellar job with the game.
To me it seems like it is poor business sense to alienate your existing playerbase, trying to chase after people who aren't going to buy your product anyway. In the communities and PUGs and guilds I've been in, everyone has been around since WoD at the very latest. WoW is not attracting young gamers. Steven Universe fans and tumblrinas are /gposing and going to brothels in FF14.
Last expansion, Blizzard revamped the new player starting experience so you no longer start in your racial zone, and instead start in Exile's Reach. ER does not show off what is unique about Warcraft and is just a discount D&D adventure, and the gameplay there is not representative of the endgame experience. If a new player somehow survives that, they are thrown into the Battle for Azeroth levelling questline where they don't know or care about what is going on, and the quest content is not engaging (for an expansion advertised as being about war, the actual BFA quests are about you helping the locals out with boring chores like harvesting plants or tending to bees). Due to the level scaling, the player feels like they are getting weaker whenever they level up. At first it took them two fireballs to kill a bee, and then it takes three, and then four, and so on. If a new player have somehow made it through all of this to level cap, then they are left at a loss because the gameplay has not resulted in them making friends along the way, so they are at cap and faced with the choice of either 1. meandering around the Dragon Isles grinding renown until they get bored or 2. PUGing dungeons and raids to chase ilevel treadmill until they get jaded and quit for more entertaining and rewarding games.
The game also does not have good controller support (current implementation is halfhearted and inadequate) which means a lot of people are going to be turned off. It is also a PC exclusive and hasn't run on cheap, affordable hardware in years (even with 3070 Ti the game still stutters in Suramar and Zuldazar and Boralus and Arden Weald and Valdrakken and during certain Dragonflight boss fights), at a time when prices are going up but wages are not. There have been no other Warcraft franchise games released since WoW so the IP has no younger fans who might be interested in playing the MMO. Lastly the game costs $210 a year to play. There is so much going against the game when people can get a better time elsewhere for less time and money invested.