If this is right, then either most people who've bought the game aren't playing it
80 % of the sales come from people who buy stuff because their favorite e-celeb liked the game. They will play for 5 minutes and never touch the game again.
15 % of the sales come from people who buy stuff because other sourced liked the game. They will play for 5 minutes and never touch the game again.
1-3% of the sales come from people wo are interested in the game but are busy with other stuff/games. They will play for 5 minutes and maybe attempt to play the game again in a couple of years.
The rest are people who are interested and will actually play the game.