Pretty sure it's all about being willing to play the game. They're a reliable hype-machine in the vein of a lot of the bigger sites, that + any "prestigious credentials" aura they may or may not have make them better than a much more popular website that will bag on your shit 24/7 (i.e us). In other words, it doesn't matter how hot you are if you don't put out. Yes, RPGWatch is the ugly but eager ladyboy in this scenario.
Fun analogy. Although I think The Codex is only semi-attractive, but is known for it's dark practices in bed if you catch it's eye, however fickle. A risky endeavor in any case.
The Codex is a domina who lashes you with a whip, beats you with a cane, pulls you by the hair and forces you to worship her feet. But damn, she can give some
really good whiplashes and after a while you really learn to love the taste of her toes. Her lashes are hard, though, and even those with the thickest skin will be left with bleeding cuts on their backs after several sessions. But if you actually deliver a good RPG to her, she will reward you with one of the best blowjobs you ever recieved.
And then she'll go back to viciously lashing that whip over your back.