Microsoft is paying YouTube video creators for Xbox One coverage, according to a report.
A new scheme by Machinima has offered its video partners an
additional $3 per thousand video views for featuring Xbox One content, according to
Ars Technica.
Videos must contain at least 30 seconds of Xbox One game footage, a mention of the console by name, and tag 'XB1M13' to qualify.
A
leaked agreement has also mentioned that video partners "may not say anything negative or disparaging about Machinima, Xbox One, or any of its games", and must keep the agreement confidential.
The report has said the agreement might go against FTC guidelines for endorsements in advertising, which must disclose "a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement".